At the start of the Year of the Dragon in 2024, the training session titled “Promoting Sustainable Fisheries Development: How to Seize New Opportunities in Short Video” successfully concluded in Taitouliu Village, Dongshi Town, Jinjiang, Quanzhou, Fujian Province.

In celebration of the 30th anniversary of the Midi School, the first stop of the "New Voices On The Road" series kicked off in Beijing in mid-August 2023. GoalBlue continued its public welfare collaboration with Midi, promoting the message of "Smart Eating, Balanced Meals, and Zero Food Waste" while advocating for a low-carbon, sustainable consumption pattern and responsible lifestyle. The goal is to encourage people to adopt a sustainable lifestyle for both the planet and themselves.

During the May Day holiday in 2023, the Yellow Bohai Midi Music Festival officially kicked off in Yantai City. GoalBlue continued its charitable collaboration with Midi, promoting the message of "Smart Eating, No Food Waste" while advocating for low-carbon, sustainable consumption and a responsible lifestyle. This initiative aimed to inspire attendees to adopt a sustainable lifestyle, both for the planet and for themselves.

Since September 2022, GoalBlue, in partnership with the Shenzhen Midi Center, has held multiple live "Youyu Charity Concerts" in Longgang, Shenzhen, themed around sustainability and public welfare. These events, aimed at music-loving youth and local citizens, focused on sustainable development and low-carbon living. The series featured a variety of engaging activities, including musical performances, interactive marketplaces, flash mobs, and autograph sessions, offering an immersive music experience that also educated the public on how to practice green and sustainable living in their daily urban lives.

Since the end of April 2022, GoalBlue, in collaboration with Shenzhen Midi Center, has hosted a series of charity concerts in Longgang, Shenzhen, centered around sustainability.

From October 23 to the end of November 2021, GoalBlue, in collaboration with the Shenzhen Midi Center, held a series of "Blue Ocean" themed charity music parties at Beach No. 4 in Xichong, Dapeng, Shenzhen. Targeting young water sports enthusiasts, the events focused on sustainability and environmental protection, featuring a variety of activities such as surf electro music parties, Zumba dance sessions, charity documentary screenings, and environmental knowledge sharing. Participants enjoyed engaging in music and outdoor activities while learning how to interact harmoniously with nature and continue practicing green living in their daily urban lives.

A seven-day sand-beach concert titled “Dream of a Whale, Blue Ocean” cum Summer Camp-Think Blue were successfully organized by Shenzhen Midi Center and GoalBlue in Shenzhen in July 2021, which centered the topic of sustainable development and environmental protection.

During the 2021 Dragon Boat Festival, GoalBlue has cooperated with our long-term partner Midi Music Festival to promote the advocacy of “Smart Eating, Refuse Food Waste” in Liyang Taihu. The campaign highlights the relations between plant-based diet and environmental responsibility, and calls on the public, in particular young generation, to be responsible consumer which is “Good for Earth, Good for Me”.

On July 25th, the 2021 "Dream of Whales, Blue Ocean" Beach Charity Concert and "Ocean Adventure Summer Camp - Think Blue Outdoor Camp" concluded successfully in Shenzhen. Co-hosted by Shenzhen Midi Center and GoalBlue, the event centered on sustainability and environmental protection themes, offering a rich array of activities focused on ocean conservation, environmental exploration, and music education. The aim was to encourage children to learn through music and outdoor experiences, appreciate nature's beauty, and understand how to interact harmoniously with the environment while practicing green living in urban life.

This Labor Day Holiday, GoalBlue was invited to participate in Nanjing Gulou Carnival, which was featured with hot street dance, exciting skateboarding and enthusiastic music show, bringing the public, in particular the young, a four-day carnival.

On April 22nd 2021, GoalBlue cooperated with Beijing Homebrewing Society to launch an offline activity titled “Sunset Craft Beer Run, Meatless Happiness”, to celebrate the Earth Day.

June 8th is the 12th "World Ocean Day". Goalblue and Xinhuanet launched the World Ocean Day campaign. Music Documentary "our ocean, our stories" was released on the different video platforms. Guests from various fields were invited to tell their stories about themselves and the ocean, calling on the public to pay attention to ocean issues and protect the ocean. This campaign belongs to our annual "good for earth, good for me” project (hereinafter referred as GEGM project) activities. As the guardian of GEGM project, Guo Qilin, a youth representative, enthusiastically recommended the documentary and called on the majority of young people to participate in the action of protecting the ocean, search for GoalBlue为蓝 on microblog or Wechat, and participate in our online petition.

2020 April 22nd , is the 50th anniversary of the world Earth day. GoalBlue as a Chinese local NGO which is focused on sustainable issues, allied with Xinhuanet, jointly launched 4.22 Earth day activities themed around “I promise to be a responsible consumer”.

“Good for Earth, "Good for me"# GEGM 为地球为自己# annual campaign, a joint project launched by GoalBlue and Xinhuanet. It aims to speak up with young celebrities who have strong influence and appeal to young generation.

On March 3rd, World Wildlife day, GoalBlue launched the campaign advocacy with four young celebrities jointly launched the initiative "I refuse to buy and eat wild animals and their products" with Xinhuanet.

On October 29th, the third China ocean NGO forum with the theme around " Take Action for Our Ocean" was officially opened in Hainan. About 230 participants from government departments, local and international NGOs, foundations, scientific research institutes, marine related enterprises, media and other fields gathered in Yalong Bay, Sanya, Hainan Province.

On September 22, the dialogue “future urban transportation” sponsored by the Beijing business center of GAC Honda, held by GoalBlue in 77 cultural and creative park. A number of leading figures in the transportation industry were invited to attend the forum, and together with May, the founder and CEO of GoalBlue, discussed various possibilities for future travelling.

GoalBlue held a Green Valentine's Day party on August 10th, ,and everyone had a great night.

On June 1, the Young Influences of China Youth Star Public Interest Role Model Festival was held at the CHAO Hotel in Sanlitun, Beijing, to present the award to the founder of the Blue Low Carbon Development Promotion Center (GoalBlue).

Today, GoalBlue launched a "One Week No Meat" punch campaign on Weibo, calling on more people to take part in actions to protect the environment and care for the planet.

March 13, 2019 - March 20, 2019, Ai Qiyi youth inspirational variety show "Youth has you" and GoalBlue joint launch.

In 2018, The Shenzhen public welfare organization GoalBlue launched the "Reject Plastic Straw After 00" challenge for the Blue Low Carbon Development Promotion Center, and in just half a month more than 20,000 videos were sent and more than 6 million videos broadcasted, with the youngest challenger being only three years old.

hangjiang Business School and the United Nations Office for Gender Equality and Women Empowerment (UN Women) jointly organized the "2018 Women's Leadership Forum: the world changed because of her" successfully held in Beijing, China, November 28, 2018. GoalBlue was invited to speak on women's social responsibility from a public interest perspective and to speak with a number of guests.

As a public interest organization dedicated to helping mitigate climate change and marine pollution by influencing consumer behavior change, GoalBlue has been an active advocate for the environmental consumption concepts of Smart Eating, Low Carbon, and Blue Oceans.

As an environmental protection public welfare institution promoting sustainable consumption, GoalBlue has joined hands with professional research institutions to conduct a survey on the consumption habits of sustainable fisheries in first-tier cities in mainland China, with the goal of finding target consumers to support this industry.

“One Day a week, Meatless Happiness” public interest theme login to New York Times Square！

has called for the Chinese society to attach more attention to green commuting, urban street development and the safety of travelling in cities.

Smart eating，Healthy weight

The 2018 Taihu MIDI Music Festival

GoalBlue launched the ICARE campaign on the 49th Earth Day, on April 22th in Beijing.

The ‘Meatless Happiness’ series of events was launched by GoalBlue at the Arrow Factory Brewery in Beijing on 24 January 2018.

The 2017/18 Shenzhen New Year's MIDI Music Festival

The 3rd Webelong forum took place on the 24-25 November 2017

Run for the Ocean

For the 11th edition of the 9/22 China Green Travel Day, public welfare organisation Goalblue held on 22 September 2017 a sharing session for the media and the public on this edition’s theme: 'Shared Streets for Clean transportation'.

The 2017 East Asia Marine Culture and Education Cooperation Forum took place on September 6-7 in Qingdao.

The 2017 China Ocean NGO Forum took place in Shenzhen Dapeng New district on the 28 August 2017.

Thousands participate in Shenzhen Mud Warrior Run for Ocean.

On 8th June 2017, the World Ocean Day, GoalBlue collaborated with China Blue, Shanghai Rendu Ocean NPO Development Center and Dive for love to released the “Hai Li Lao” Ocean Cleaning Campaign in Shenzhen.

GoalBlue’s Smart Eating billboard released in May 2017, and distributed across the country. In June 2017, the billboard showed on Time Square, New York, to voice up of “Smart Eating, One Meatless Meal Healthier”. Less Red Meat, Smart Eating, Save the Planet.

According to the public survey result GoalBlue conducted in the early 2017, over half of the respondents are misunderstanding of Red Meat and White Meat.

On 26th April 2017, GoalBlue collaborated with the China Nutrition Society and Mr. Huang Xiaoming’s Ming Tian Lan program launched the “China Children Food Education Blue Plan” through the Weibo platform. We designed different receipts for different age kids. Learning the dietary guideline is the goal of this campaign for parents and their children. Meanwhile, we encourage the public to support children food education with Mr. Huang Xiaoming, the China Children Nutrition Education Ambassador.

On 16th April 2017, GoalBlue collboareted with Commune by the Great Wall’s 30km Cross-country Run what initiated by Mr. Pan Shiyi, the Chair of Board of SOHO China and his wife Zhang Xin. GoalBlue is the exclusive NGO partner at this event.

On 31st March 2017, GoalBlue collaborated with Mr. Huang Xiaoming launched an online social media campaign—“Ride for TA”, for promoting clean commuting program across Chinese cities.

“Eating” is the common topic between all Chinese people, and the “Chinese New Year Eve Dinner” is the most popular topic among all Chinese.

24th September, GoalBlue was part of premier culinary event series called KitchenX. Time Out’s KitchenX launched late 2015 with a secret supper club that takes guests on an unknown adventure for one night. With GoalBlue’s participation the event entitled “SECRETS OF SHARING” took a different direction and a different kind of meaning.

Bike100 is launched by GoalBlue at 77 Culture Creative Park Theatre Park in Beijing on 22nd Sep 2016, the 10th China No Car Day. Nearly 100 VIP guests and media partners participate the launch event.

On 21st November 2016, GoalBlue worked with UDZ, the world lead C2B company to launch GoalBlue 1st T-shirt at the press conference.

On 10th September 2016 GoalBlue as the exclusive NGO partner collaborate with MiGu’s Yumen International Cross-country Run. GoalBlue invited Mr. Yun Yanqiao as special guest to participate at this game. He challenged the 70km ground and after 6 hours he won the first prize.