GoalBlue (Shenzhen) Low Carbon Development & Promotion Centre (GoalBlue) is a Chinese NGO established in 2016. GoalBlue aims to promote sustainable lifestyle through providing guidance of responsible consumerism propensity, low carbon commute and healthy diet to eventually reduce GHG emission and protect ocean. Apart from leading the change of consumers behavior, GoalBlue also works with influential business leaders to create more options of environment friendly products and services. Currently GoalBlue has three projects ‘Smart Eating’, ‘Clean Commuting’ and ‘Blue Ocean’.

Our slogan : Go for Change.

GoalBlue Mission

Our mission is: to lead personal behavior change to change the social improvement and environmental mitigation, cause we believe “Go for Change”.

2004-2016 Chief Representative of WILDAID China 2016-2020 Founding Board Member of GoalBlue May Mei is the Founding Board Member of GoalBlue Low Carbon Development Center. May has extensive knowledge and experience managing and operating an international NGO. Prior to NGO, May worked for over a decade at National TV station as director and producer of top programming.

    Co chairman of the Council




    Founded by Li Ruigang in 2010, CMC is a leading investor in media and entertainment, Internet and mobile, and lifestyle sectors in China. Prior to founding CMC, Li Ruigang was the Chairman and CEO of Shanghai Media Group (SMG) for more than ten years and successfully transformed SMG from a provincial broadcaster into a leading media conglomerate in China.

    Li Ruigang was deputy secretary general of the Communist Party in Shanghai.

    Co chairman of the Council


    Dr.Liu is the first investor of Tencent company (the biggest internet company in China which is famous for its product QQ and WeChat), which brings him award of “the most active angle investor in 2007”. He has great foresight in the internet industry investment, had invested some famous live streaming video platform such like: MOMO,INKE, Meilishuo. He has more than 20 years of researching and management experience in the technology, media and telecommunication industry.

  • Christopher M Parker
    Board member


    Christopher joined the board in 2014 as a Trustee of the Oak Foundation, a family-run foundation headquartered in Geneva, Switzerland. In this capacity, he spearheads the Illegal Wildlife Trade Subprogramme and the Joint India Programme, as well as provides leadership and guidance to Oak Foundation staff based in the London office. He is also a Trustee of the Gorongosa Restoration Project in Mozambique, which is pioneering a conservation approach that puts human development as a cornerstone. Prior to joining Oak, Christopher worked for UNICEF in Uganda where he assisted with field office management and emergency responses to various crisis and completed several humanitarian-based internships in East Africa during his academic studies at the University of St. Andrew’s in Scotland.

  • Mark Lyons
    Board member


    Global Vice President and Head of Greater China at Alltech
    Dr. Mark Lyons obtained his undergraduate degree in political science and environmental science in 1999 from the University of Chicago. He then completed a master’s degree in brewing and distilling in 2001, followed by a Ph.D in the area of solid state fermentation (SSF) with Heriot Watt University, Edinburgh. In 2007, he successfully defended his Ph.D thesis, graduating in June 2008. His Ph.D. thesis was graded ‘excellent’ and was nominated for a Heriot Watt award.

  • Professor Yang Yuexin
    Board member


    President, Chinese Nutrition Society
    Director, Food Nutrition and Assessment Laboratory, National Institute for Nutrition and Health, Chinese CDC.
    Vice President, China’s National Dairy Standardization Technical Committee Member of the National Food Safety Standardization Committee, and the National Food Label Standard Committee.
    Prof. Yang is a professor of nutrition and the director of the department of food and nutrition assessment at the National Institute of Nutrition and Health, Chinese CDC. Her research interests cover food composition, new ingredients function, dietary fiber, and glycemic index.

    Board member


    Huaying Zhang is the Vice President of Sustainability for Coca-Cola’s Greater China & Korea Business Unit responsible for developing and implementing an integrated sustainability strategy. Her team partners with people throughout the Coca-Cola value chain, NGOs and government organizations to bring about positive changes in our society.
    Prior to joining The Coca-Cola Company, Dr. Zhang worked in the Ministry of Health on food safety control in China where she managed the promulgation of the first ever China food law and supported the development of a comprehensive food standard and regulation systems.
    Dr. Zhang received her Medical degree from Peking University in China. She also holds a Master’s degree in Public Health from Rutgers University in United States, a Master’s degree in Business Administration from the University of Western Ontario in Canada, and a PhD in Chinese Medicine from the China Academy of Chinese Medical Sciences.

    Board member


    700Bike, an Internet company to promote bicycle culture, is committed to building a lifestyle and sports aesthetics. To make bicycles particularly for Chinese people, and bring cycling back to Chinese city life -- that is all what 700Bike devotes to.
    Prior to 700Bike, Zhang served as the founder and president of Sungy Mobile, a global mobile app and mobile platform development firm which was listed in the New York Stock Exchange on November 22, 2013.
    Zhang previously served in various capacities at Shanda Interactive, serving as Senior Vice President from June 2006 to April 2008. Zhang also served as Vice President from July 2005 to June 2006 and as Director of its product management center from 2001 to July 2005.


    Founder and Director, Climate Focus and a former Senior Counsel with the World Bank in Washington DC


    Vice president and secretary-general, The Pacific Society of China

    The former director of Publicity and Education Center of State Oceanic Administration


    Founding partner of CEC Capital Group


    Chairman of the Board & General Manager, Chengdu Bangbangwa Co., Ltd


    Partner, Beijing Tianyuan Law Firm

  • WU BIN

    Founder, MYT Branding Consulting.,Ltd. Co

    Partner, Bugentuan Customized Travel Agency


    Founder & CEO, Vivid Media

    Senior media specialist, employed by Hunan TV and CNBC


    Member of the Board, Beijing Midi School of Music


    Vice-Director, Urban Transport Institute, China Academy of Urban Planning and Design


    Professor of Marketing, Director of the Branding Centre and deputy Dean of EMBA program in Cheung Kong Graduate School of Business (CKGSB)


    Vice President of content strategy Universal China, in charge of A&R and content strategy